Haven Holidays

Truth

Holidays are an essential not a luxury. Especially for families, it may be the only time that they spend significant time together. And the right holiday can bring families closer together, and give them an experience they won’t forget. Haven is all about offering a unique seaside environment giving guests the perfect family holiday.

Insight

Using the simple values and experiences that a seaside holiday gives, and remembering that we all have happy childhood memories of family trips to the seaside, we put them together to show the perfect family holiday.

Emotion

By concentrating on the youngest member of the family, 7 year old Ben, we see the pure joy and excitement of a Haven holiday. By showing the rest of the family too we see the old fashioned fun that is a family holiday. And by setting it in a classroom full of astonished school kids we see the enviable experience that such a simple holiday gives.

Success

Launched on Boxing Day, results have been outstanding with January bookings up 50% on the same period in 2010.