Flybe

Challenge

Ensure continued high load factors across the Flybe network in the face of fierce competition from other carriers and continued caution on leisure and business spending.

Territorial Thinking

Speed and convenience at the beginning and end of a journey are crucial factors in choosing a means of travel. Flybe have more frequent flights from more regional airports than any other airline. By choosing Flybe, business and leisure customers can enjoy a more convenient, more efficient flight experience.

Brand Passport

We positioned Flybe as ‘The UK’s Local Airline’ and highlighted not only the range of destinations but also the local nature of the regional departure airports, giving it’s customers a reason to Smile.

Business Impact

Flybe is now the UK’s No.1 domestic airline carrying 8 million passengers each year and achieving a 14% increase in 2009 profits; one of the toughest years ever for airlines.